As you might have read on the blog, right now I’m creating my own jewelry brand. So far I’m on Step 1 on my list, “5 First Steps to Branding Your Jewelry“. Step 1 is about deciding what my product to sell will be. I came to the conclusion that it will be handmade bead jewelry. It’s important to state why you choose to sell jewelry as your product. Here are some of my reasons why.
Why I choose Handmade Bead Jewelry
I think there is a always a need for jewelry, since wearing jewelry and beads is a tradition existing in all kind of cultures back in time.
From the beginning when there were no machines, making beaded jewelry by hand was the only way to do it. So the process of making handmade jewelry is quite natural so to speak.
Bead jewelry for special occasions is being worn at weddings, celebrations and different ceremonies for ages. In everyday life jewelry is worn as keepsakes or decorations, and through out history women and men has worn jewelry to enhance their beauty… Isn’t it cool?
After these tough times in world economy we need to feel good about ourselves and we want to encourage that by wearing clothes and jewelry we can be proud of. Beads and pearls are pretty treasures with a sense of great value. We wear jewelry because when we look good we feel good.
We want that extra feel-good-boost everyday by wearing jewelry with a special design, beautiful beads and precious materials. We want the jewelry to speak for us, tell a story, give us uniqueness and style. That is what I want to give to the wearer of my jewelry.