One of the best ways to begin learning something new is to do research on the subject. Right now I’m reading about branding since I want to do my own jewelry brand. Very interesting, and there are many good points I will have to consider when I make decisions concerning my new jewelry line. Here is a list of goodies I have found so far. Enjoy! :)

1. Find out what is your product

When you make jewelry as a hobby it might be new to think of it as a product, but you will need to. Have this in mind: is this something that will appeal to people, fill a need? Someone said: “If you’re creating a product that no one wants to buy, it’s hard to be a business”. That says something about market demand… :)

2. Who is your buyer?

Take a look at the people currently buying your jewelry, why not ask them to answer a short survey. What about a poll on Facebook or your blog? Ask about age, gender, but also find out about the wants and needs. Where, when and what do they do to fill those desires. One question which can give you much information is: What do they like about your jewelry? (design, price, colors, materials) Find the common strengths and build on that.

3. How is your work different

Set yourself apart from other jewelry makers. Work hard to excel at your technique, style or special material you’re using. High quality work will stand out. Make your designs “your own”, make them communicate your skills and who you are. Create a story or add humor and personality to the jewelry pieces. This gives the jewelry special value, people are drawn to art jewelry for these reasons.

4. Brand identification

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Every part of the brand identity, product, logo, name, font style and etc, identifies the product but it also tells the brand story. So these things must be consistent, so that your brand speaks the same language all the way.

You don’t want to confuse customers or potential new buyers. Before deciding on support materials such as packaging, think about how the materials and colors will reinforce the concept of the brand.

It will take a while before people recognize your brand, so the more brand identifiers you have in the beginning the better. Also important is that once you establish your identity, stay with it, because different names will confuse people.

5. Be professional

Take your business seriously from the start, because now you’re a businessperson as well as an artist. Everything that represents a business reflects on the business. This is why you should have your business cards, website, photos and packaging produced professionally.

When it comes to you as a person always show up on time and deliver what you promised or more. Delivering more than expected is better, that will give the customer a feeling of being special. These feelings of being special will stick to the customer, so as a rule never promise more than you know you can deliver…

After my research for these 5 First steps to Branding Your Jewelry I have so much to do with my new jewelry brand. It’s very exciting to finally begin!

I hope these few first steps has given you new ideas and some enlightenment on the subject on branding your own jewelry line.